Marketing Tips For African Freelancers
Olajumoke Okunade
If you take a good look at the freelancers who are doing really well today, you will find…
Why Underpricing and Overselling Hurt Your Freelance Brand
Your freelance brand is more than a logo, a portfolio, or a social media presence. It’s the reputation…
Leverage Client Testimonials and Word-of-Mouth for Freelance Growth
While skills and portfolios matter, they rarely speak as loudly as the voices of satisfied clients. A potential…
How to Showcase Your Portfolio Work to Attract Clients
Truthfully, landing new clients isn’t only about skill. Aside from skills, you still need to demonstrate what you…
Strategic Client Retention: Turn One-Time Projects Into Ongoing Deals
Landing a client often feels like the biggest victory. Hours of pitching, sending proposals, and waiting for replies…
Storytelling for Freelancers: Using Storytelling to Sell Your Freelance Services
Every freelancer has a list of services they offer, but bullet points and technical jargon don’t always move…
Client Negotiations: When and How to Talk Pricing With Potential Clients
For many freelancers, the mere thought of discussing money with a potential client during client negotiations can trigger…
Communication Skills: Why Confidence and Clarity Are Essential in Freelancing
If you have been a freelancer for a while, you know that technical expertise is important. However, technical…
Build Your Personal Brand Through Content: A Guide for African Freelancers
For many African freelancers, the challenge isn’t just finding work; it’s proving to potential clients that you’re worth…
Developing Soft Skills as an African Freelancer
When most African freelancers think about building a successful career, their focus usually centres on technical proficiency, e.g,…
