As a freelancer in Africa, you have your finger on the pulse of two of the biggest happenings of the end-of-year period: the global office closures and the thriving festive retail. But you cannot wait for clients to discover you as their demand for filler roles increases.  The season is very competitive, and one thing that is true for the whole world is that everyone is advertising heavily to generate more sales. This is why you need some targeted holiday marketing strategies to land new jobs. 

This is not the time to market generally. This is the time to market specific solutions to specific holiday problems. With your marketing strategies in freelance services centered on providing solutions to the specific holiday problems your proposed clients face and presenting them with unbeatable holiday packages, you will turn what might be the slow season for many into the best season that makes the coming year begin on a very positive note.

The Power of the Premium Holiday Marketing Strategies 

During the holiday season, clients, both local and foreign, do not want to engage the services of an hourly-paid contractor but seek a cheaper solution. The key to your marketing is the assurance of speed, certainty, and expertise.

Try out the following holiday marketing strategies to get the best of the holiday season as an African freelancer. 

Proper Positioning 

You can easily attract a client by positioning your services as emergency and problem-solving solutions and pricing them accordingly. You can sell yourself as a perfect staff cover for most international clients by promoting your services not as a simple virtual assistant but more specifically like “December Team Continuity” or “Holiday Inbox Management.”

 It is your reliability and time zone that will serve as an advantage. As the selling force, pitch yourself as ensuring that no emails are missed while their key staff members are on leave.

Leveraging Local Social and Sentiment Marketing

One of the holiday marketing strategies you can try out is leveraging social media. The African digital environment during the festival time of the year is very active and very emotional. As a freelancer, your holiday marketing strategies should ride the wave of this culture, going beyond global holidays. Where most worldwide brands concentrate on Christmas and New Year celebrations, other cultural happenings in Africa are also significant marketing milestones.

For example, the “Detty December” atmosphere is a perfect social setting to sell your freelance skills. In many African cities, December is a time for events, travel, and a high-energy lifestyle when compared to other times of the year. If you are a designer, content creator, or social media manager, you can target that market for your services, as event organizers and nightlife operators would want your content support during this period.

Solve a Key Holiday Problem 

There are people of the African diaspora who frequently send presents or celebrate homecomings. If your business provides services like managing a local online store or organising local excursions, your marketing campaign would highlight the advantages of convenient and trustworthy services to people ordering from outside the country.

Rather than posting an update about how efficient you are, create a “Behind the Scenes” video showcasing your skill at completing a quality task efficiently. Share a 30-second video instead of dwelling on your efficiency in your update.

Gratitude over Promotion

Use the holiday season as an opportunity to thank your previous clients on social media platforms like Instagram and WhatsApp Status. The trick is to write a few heartfelt thanks to the clients you have worked with in the past. Tag them. People appreciate your professionalism, and they will notice that you work with these clients.

Optimised Portfolio and SEO Search 

This is the perfect time to attend to your online portfolios while waiting for the responses from holiday clients. Apply SEO keyword terms from holiday packages directly into your social media pages, headers of sites, or freelance market pages to get the next available job offer. 

Conclusion

When holiday time arrives, it is not a time to close up all opportunities, but a chance to show your consistency and your planning skills. Apply all these holiday marketing strategies above to land better holiday offers. Be strategic, be specific, and deliver real value during these critical days. While many go after detty December, you can bag more holiday-season freelance work and earn more to start the new year. Join us for more freelancing tips.