It is no longer news that freelancing in Africa has experienced significant growth over the past decade. From Lagos, Accra, Kigali, and Johannesburg, and all around the continent, African professionals are launching careers in the global marketplaces and virtual contracts. But wherever you are or whatever service you provide, there’s something every freelancer requires: a professional online portfolio, hence the need for portfolio platforms.
Having a portfolio is not just about showcasing your work; it’s about building credibility, trust, and landing better-paying jobs. For African freelancers, the right portfolio platform has the power to open clients globally without going broke or needing to code.
With multiple online portfolio platforms out there, the question remains: how do you choose the ideal platform for your portfolio website? No need to think too far, we’ve got you covered.
Things to Consider in Choosing a Portfolio Platform
To make the best of a Portfolio platform, you might want to do a thorough review of the ones around so you know the best one for you. Here are the things you should consider when choosing an online portfolio platform:
- Ease of Use: You need to ask if you can use the portfolio platform without a web developer.
- Mobile Optimization: Does the platform have facilities that will make your portfolio look good on a phone? This is because not every client will use a desktop to view your portfolio.
- Affordability: One thing you want to look out for is the cost of using the platform for your portfolio.
- Media Support: Is the support for the platform to show images, video, writing samples, or code?
Top Portfolio Platforms For African Freelancers
1. Wix
Wix is a drag-and-drop website builder that allows you to create stunning portfolio websites without needing technical skills. It is a platform perfect for designers, illustrators, photographers, and content creators who require a stylish, branded appearance in a rush.
Pros:
- Extremely easy to use with user-friendly design options
- Stunning and responsive portfolio templates
- Offers a free plan with decent functionality
- Supports apps like live chat, social media, and forms
- Supports custom domains on paid plans
- SEO tools to enhance visibility
Cons:
- Wix branding on the free plan
- Limited storage space unless you’re willing to pay for an upgrade
- It can appear too templated if not very customized
- Slightly longer load times with some templates
2. WordPress
WordPress has stood the test of time to be one of the timeless options for portfolio platforms. The platform gives you excellent flexibility with thousands of themes. It is an excellent choice for writers, bloggers, consultants, and freelancers who want to build a portfolio as well as a personal brand.
Pros:
- Highly customizable with widgets and plugins
- It is SEO-friendly; Google favors WordPress
- Ideal for writers and multi-niche freelancers
- Large support community and documentation
- Free option with paid upgrade options
- Supports blog integration for thought leadership
Cons:
- Gentle learning curve for newbies
- Personalization on the free plan is restricted
- WordPress advertisements can pop up on free sites
- Themes sometimes appear outdated if not periodically updated

3. Carbonmade
Carbonmade is tailored for creatives looking for portfolio platforms, with separate layouts and a zero-code, simple setup. Designers, artists, photographers, and animators who want a clean portfolio look can use this.
Pros:
- Visually stunning templates perfect for creatives
- Easy to use and requires no plugins or code
- Simple, client-friendly design
- Supports adding video, animation, and large visual projects
- It can serve to divert attention away from your work without distractions
Cons:
- No free plan (only free trial)
- Not suitable for text-oriented portfolios
- Fewer integrations than larger platforms
- Less SEO customization ability
4. Behance
Adobe-owned Behance is more than a portfolio builder, and unlike other portfolio platforms, it can serve as a community. And it’s a great place for getting discovered. It is the best bet for illustrators, designers, animators, and photographers who want to be noticed by clients and other creatives.
Pros:
- 100% free to use
- Massive community with global exposure
- Searchable by category and tags
- Best for emphasizing design, photography, UI/UX, and illustration
- Built with Adobe Creative Cloud
- A suitable choice for freelancers who wish to be found by recruiters
Cons:
- Not much customizing and branding
- Design choices are not as flexible
- Ideal for freelancers coming from non-creative fields
- Doesn’t offer personal domain support
5. GitHub Pages
If you’re a developer, GitHub Pages is one of the best portfolio platforms that helps you transform repositories into portfolio sites and all for free.
Pros:
- Awesome for showcasing projects, apps, and code
- Comes with a GitHub account
- HTML, CSS, and Markdown are supported
- One-click integration with GitHub repos
- Can be completely customized if you know a bit of web dev
- Extremely fast load time and no ads
Cons:
- Some tech know-how needed
- No drag-and-drop editor available
- Not suitable for non-coders
- No templates or design guidance
Final Thoughts
The most important thing about having a portfolio is to start. Choose any of the portfolio platforms, build something simple, and expand from there. A portfolio gives you an edge in the freelancing world of today. Stay connected to other freelancers and stay found online.