Meet Godsfavour Ozekhome: A Digital Marketer Per Excellence

Godsfavour Ozekhome is a digital marketer who constantly chases growth and helps brands build efficient marketing systems. He is more focused on EdTech and SaaS brands. 

African Freelancers interviewed Godsfavour, and he shared his experiences, goals, and freelancing journey with us. Continue reading to learn more about Godsfavour Ozekhome.

African Freelancers: Who is Godsfavour Ozekhome?
Godsfavour Ozekhome: I’m a performance-driven digital marketer obsessed with strategy, growth, and building marketing systems that drive results. I’ve spent the last few years working with SaaS and EdTech brands, launching campaigns that are not just flashy but deliver real, trackable results. I love connecting data to impact, and I lead with clarity and purpose in every project I touch.

African Freelancers: How did you start freelancing? What motivated you?
Godsfavour Ozekhome: Honestly, it started from a mix of curiosity and hunger. I wanted to test what I knew beyond 9-to-5 roles, and freelancing gave me that freedom. I was motivated by impact — I wanted to help brands grow and prove to myself that I could actually build results from scratch. Plus, I needed flexibility. I didn’t just want to work; I wanted to create value on my own terms.

African Freelancers: What’s your niche, and how did you choose it?
Godsfavour Ozekhome: I focus on performance marketing for SaaS, EdTech, and mobile-first products. I didn’t just pick it randomly, I realised I love marketing with structure, where everything can be tracked, tested, and optimised. These niches give me that playground. They enable me to delve deeply into strategy and see tangible results from my work.

African Freelancers: What were the most significant challenges when you started?
Godsfavour Ozekhome: Two things hit me hard: pricing my worth and navigating client communication. When you’re new, it’s tempting to undervalue your skills just to get the gig — I did that. I also had to learn how to manage expectations, give pushback respectfully, and set boundaries. Freelancing forces you to grow up quickly.

African Freelancers: How do you find and secure clients?
Godsfavour Ozekhome: Referrals have been a big deal, but I’ve also leaned into platforms like LinkedIn. I show what I do, not just the final results, and that builds trust. I also believe in value-driven pitching — not just “hire me” but “here’s how I can help you grow.” Clients respond to that.

African Freelancers: A rewarding project/client experience?
Godsfavour Ozekhome: Working on ExamCrush was fire. We increased the app’s installs from 8,000 to over 16,000 through a combination of paid social, Apple Search Ads, and strategic partnerships. I built out performance dashboards, led experiments, and tied every single action to KPIs. It wasn’t just a marketing win; it had a real impact on students. That’s what made it special.

African Freelancers: How do you balance multiple projects and meet deadlines?
Godsfavour Ozekhome: Systems. I don’t rely on memory; I use Notion, time blocking, and async communication to manage my time. I prioritise tasks based on value, not just urgency. And when things get intense, I communicate early. No silence, no “last-minute fire drills.” Transparency is everything.

African Freelancers: Networking — what role does it play, and how do you build it?
Godsfavour Ozekhome: Networking is how I grow, not just in clients, but in perspective. I build my network by being real. I ask questions, engage with people’s work, and show up consistently. Whether it’s on LinkedIn, Slack groups, or in Zoom calls. I’m not chasing clout, I’m building relationships.

African Freelancers: How do you stay updated in your field?
Godsfavour Ozekhome: I subscribe to marketing newsletters like Marketing Brew, follow sharp voices on Twitter/X, and honestly, I experiment a lot. I also learn from other marketers in my circle — real convos teach me more than most courses. Trends are cool, but I focus on timeless principles first.

African Freelancers: How do you set your rates and negotiate?
Godsfavour Ozekhome: I start with the outcome. If I’m driving growth, increasing revenue, or optimising costs — that’s the anchor. I don’t just charge for hours, I charge for value. When negotiating, I stay confident and clear. If a client requests a discount, I revisit the scope or suggest a phased approach — but I no longer undersell my work.

African Freelancers: How do you deal with difficult clients or situations?
Godsfavour Ozekhome: Clear boundaries and emotional intelligence. I document everything, set clear expectations from Day 1, and stay professional — even when others don’t. If things escalate, I go back to the brief, the data, and the facts. I’ve also learned to walk away from clients who are misaligned with my values. Peace over pennies.

African Freelancers: Tips for maintaining work-life balance as a freelancer?
Godsfavour Ozekhome: Guard your time. Take breaks. Have a life outside work. I block out focus time and rest time. I also schedule creative breaks — whether it’s music, prayer, or just going offline. You can’t pour from an empty tank, and burnout doesn’t serve anybody.

African Freelancers: The future of freelancing in Africa — what do you see?
Godsfavour Ozekhome: It’s bright. Our talent is world-class, and platforms are finally catching up. We’re no longer waiting to be discovered — we’re building personal brands and attracting global work. I envision a future where African freelancers lead global teams, develop their technology, and shape narratives.

African Freelancers: Advice for beginners in digital marketing freelancing?
Godsfavour Ozekhome: Start messy, but start. Take projects that teach you systems. Focus on building your portfolio and your confidence. Don’t get stuck trying to be perfect. And when you find your edge — whether it’s creative, analytical, or strategic — lean into it hard. That’s where the magic is.

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